Content marketing. It’s the answer to how to stay in touch with clients and customers without excessive promotion or pushy sales tactics. But as with so many things, content marketing is easier said than done. With the TidBITS Content Network, we provide the content you need, and on this blog, we’ll be talking about how Apple consultants, resellers, and other professionals in the consumer and SOHO markets can implement content marketing strategies to attract new clients and increase business from old ones. If you have any questions or want to suggest a topic, feel free to send email to Adam Engst.
In a recent episode, Command-Control-Power host Jerry Zigmont shares how he uses TCN tips to keep his Google My Business listing fresh.
Nothing wrong with copy and paste, but if your site uses WordPress, use the free CyberSyn plug-in to load TCN content into your blog quickly.
There’s no need to share your blog posts on Facebook and Twitter manually. With Jetpack Publicize or OnlyWire, you can put your social media post sharing on auto-pilot.
Facebook says it will be focusing on posts by users, not businesses, and Twitter changed its rules to prohibit reposting the same tweet multiple times. What does this mean for you?
When the world hands you breaking news, such as Apple’s hardware and OS releases, don’t miss the opportunity to use it in your content marketing. It’s a great chance to display your expertise to your audience.
If social media figures in your content marketing strategy, you’ll want to think hard about how often and when you should post, and how long your posts should be.
Social media is great for keeping up with friends and relatives. But it may not be worthwhile for businesses. Think hard before committing too much time to it.
Want to hear more about where the TidBITS Content Network came from and what it provides to Apple professionals?
A mailing list is an essential part of a content marketing strategy because it’s your best chance to have your message seen, among other key advantages.
WPMU DEV’s Autoblog aggregation plug-in is another option for TCN subscribers using WordPress. Read on for instructions on how to set it up.
Not sure if you’re getting the right RSS feed for your aggregation plug-in or feed delivery service? Check in the Firefox and Chrome browsers.
Quick quiz: Should you use your custom TCN RSS feed to link to TCN content, or should you use it to load content into your blog? Read on to learn the answer.
Blogs may not be the latest hotness, but a successful content marketing strategy needs a blog at its core. Why? Competition and permanence.