Content marketing. It’s the answer to how to stay in touch with clients and customers without excessive promotion or pushy sales tactics. But as with so many things, content marketing is easier said than done. With the TidBITS Content Network, we provide the content you need, and on this blog, we’ll be talking about how Apple consultants, resellers, and other professionals in the consumer and SOHO markets can implement content marketing strategies to attract new clients and increase business from old ones. If you have any questions or want to suggest a topic, feel free to send email to Adam Engst.
Configure the CyberSEO Pro Plug-in for WordPress
Nothing wrong with copy and paste, but if your site uses WordPress, use the free CyberSyn plug-in to load TCN content into your blog quickly.
Command-Control-Power Host Uses TCN Content with Google Business
In a recent episode, Command-Control-Power host Jerry Zigmont shares how he uses TCN tips to keep his Google My Business listing fresh.
Two Solutions for Automatically Posting Blog Links to Social Media
There’s no need to share your blog posts on Facebook and Twitter manually. With Jetpack Publicize or OnlyWire, you can put your social media post sharing on auto-pilot.
Facebook and Twitter Tweak the Rules for Content Marketing
Facebook says it will be focusing on posts by users, not businesses, and Twitter changed its rules to prohibit reposting the same tweet multiple times. What does this mean for you?
Why You Should Take Advantage of Breaking News
When the world hands you breaking news, such as Apple’s hardware and OS releases, don’t miss the opportunity to use it in your content marketing. It’s a great chance to display your expertise to your audience.
Social Media Post Frequency, Timing, and Length
If social media figures in your content marketing strategy, you’ll want to think hard about how often and when you should post, and how long your posts should be.
Social Media Gets a Lot of Press, but May Not Be a Win
Social media is great for keeping up with friends and relatives. But it may not be worthwhile for businesses. Think hard before committing too much time to it.
Learn about TCN on the Command Control Power Podcast
Want to hear more about where the TidBITS Content Network came from and what it provides to Apple professionals?
Beyond the Blog: Use Email to Stay in Touch with Clients
A mailing list is an essential part of a content marketing strategy because it’s your best chance to have your message seen, among other key advantages.
Set Up Autoblog to Collect TCN Posts Automatically
WPMU DEV’s Autoblog aggregation plug-in is another option for TCN subscribers using WordPress. Read on for instructions on how to set it up.
Preview RSS Feeds in Firefox and Google Chrome
Not sure if you’re getting the right RSS feed for your aggregation plug-in or feed delivery service? Check in the Firefox and Chrome browsers.
Post, Don’t Link: Dispelling a TCN Misconception
Quick quiz: Should you use your custom TCN RSS feed to link to TCN content, or should you use it to load content into your blog? Read on to learn the answer.
Strong Foundations: Build on Your Blog
Blogs may not be the latest hotness, but a successful content marketing strategy needs a blog at its core. Why? Competition and permanence.